When someone searches for “restaurant near me” or “hairdresser Utrecht”, Google first shows a map with businesses. Those listings come from the Google Business Profile, formerly known as Google My Business. For local businesses it is often one of the strongest sources of new customers. And it is free.
Why it matters so much
People who find you on Google Maps are usually already looking for what you offer. They want to call, get directions or visit your website. A complete and up-to-date profile makes that step easier.
Five things that make your profile stronger
- A complete and verified profile, with the right categories and services
- Up-to-date opening hours, including holidays
- Recent photos of your premises, your team and your work
- Reviews, and a professional reply to every review, including the critical ones
- Regular updates through Google posts, for example offers or news
Together with social media and your website
Your Google profile works best when it tells the same story as your social media and your website, and links to them. Bamboe takes care of all three, as one system.